Advertising Privacy Essay - 1948 Words

Intrusive Advertising and Privacy Concerns nbsp;nbsp;nbsp;nbsp;nbsp; The concept of consumer privacy encompasses a consumers ability to limit the collection and usage of certain types of data relating to a specific transaction (Sheehan amp; Gleason, 2001). Today marketers and advertisers have engaged in what I feel to be somewhat questionable behavior in regards to consumers privacy. As technology becomes more sophisticated marketing becomes is a bit more complicated and more intrusive to its customers. In our highly competitive world, it is vital for a successful marketer to conduct a significant amount of research. It used to be however, that advertisers would choose their target audience, research the demographic, and create†¦show more content†¦The advertisement would then proceed in a longer more detailed version (Wehner amp; Shanley, 2005). OpenTV Corp is only one company out of many that are obtaining personal information about us and using it to their advantage. nbsp;nbsp;nbsp;nbsp;nbsp;Visible World is a New York firm that is also trying to find ways to make television advertising more appealing to consumers. Not only are they looking to target households demographically and geographically they eventually have plans to target individual households. Despite concerns from privacy advocates, the company is already taking steps in that direction by forming a partnership with Experion to obtain its rich consumer database. Their software will enable advertisers to customize messages on demand by altering video, audio and graphic components in response to weather changes, shifts in inventory or even days left in a retail sale (Petrecca, 2005). nbsp;nbsp;nbsp;nbsp;nbsp;Television advertisers are not the only ones invading the privacy of consumers. A company called MobilTrak has technology that picks up more than 200,000 radio signal samples a day from 15 markets. MobilTrak’s technology has the ability to pick up radio signals within a 120- foot range allowing companies to see what stations consumers are listening to. Advertisers can find out what station is number one and advertise to more people (Abbey, 2005). This is going to cause one radio station to have an overload ofShow MoreRelatedEffects Of Advertising On Personal Privacy And Security1572 Words   |  7 PagesEffects of Advertising on Personal Privacy and Security: Persuasive Essay As the world wide web continues to become more prevalent in everyday tasks and the internet continues to evolve, so does the world of advertising. Everyone encounters some form of advertising daily, with the most common being internet advertising. 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